This is a motion graphics title sequence called The Painter. The idea of the story was thought up and conceptualized first, and then a motion graphics title sequence was developed to visually communicate the mood and plot of the story. I am personally not a fan of horror movies. So the goal was to push myself out of my comfort zone to create a horror/mystery title sequence that portrayed a scary, eerie, dark mood without seeming cheesy. The story is about a disturbed painter who also happens to be a serial killer. He is obsessed with killing people, and then uses their blood to paint his masterpieces.
Here is a link to The Painter title sequence:
http://www.youtube.com/watch?v=I1nr2TXVXSA